Advancing the legal profession to a new
strategic dimension for businesses.
What we believe in.
Limitations
We believe that limits are powerful spaces for creativity and innovation. A limitation is simply the biggest opportunity to disrupt and find new solutions.
Intersections
We believe that innovation happens at intersections. True collaboration and cross pollination between knowledges are gates to human progress.
Inside out
To think outside the box, you firstly need to look more closely inside the box, in an entirely new way, for what it contains, to create new solutions.
Meanings of ‘without’ & the narrative behind our brand
1. “Lack or absence of something”
2. “Unless, depending from circumstances”
3. “Free from, with no”
4. “Independently, not accompanied by”
5. “Towards the outside, externally, beyond”
A word from the founder
I am a juris doctor and working as a marketer modified my “legal” approach in a peculiar way. I am still looking at a problem as a lawyer. However, I enriched my way of working with new techniques. What changed is my awareness about both professions, both professionals, both languages, and both mentalities and approaches. Most importantly this allowed me to see weaknesses in connections these two professionals have inside a corporation, because of a lack of communication bridges.
Marketers see the law as a limit. I see it as an opportunity.
Lawyers see marketing as something other than law. I see it as its consequence.
This is how lawrketing was conceived, and WITHOUT is the first consultancy on law and marketing, that aim to unveil the hidden links between the two professions, creating a bridge to sustain the corporate mission, prevent mistakes, reduce bad business and legal consequences, and cut money-waste.
Chiara Lamacchia 
BOOK
Lawrketing
What is lawrketing? What does it mean for businesses? How can you introduce lawrketing in your organisation? What is a lawrketer? This and more answered in this introduction book.
BOOK
Lawrketing
Law and Marketing
Partners in crime
What is lawrketing? What does it mean for businesses? How can you introduce lawrketing in your organisation? What is a lawrketer? This and more answered in this introduction book.
The book is about to be published. Get on our waiting list and get notified once the book is out!.
Bold brands we believe in
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